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What is Cozey Studio?
Cozey Studio is our very own, custom built 3D configurator for our modular products and seating collections. Inside this dedicated experience, you can design the sofa of your dreams, one seat at a time, and preview it before you order it. We've had people build small nooks for tiny homes, all the way to very long sofas fit for a hotel lobby, circular loops, conversation pits, and whatever else they can dream up.
Our standard product pages offer our customers traditional and popular layouts. Cozey Studio gives YOU full control over the design, fulfilling Cozey's promise of modularity on an unprecedented level.
Cozey's modular sofas are made up of several movable and reconfigurable modules that connect to each other, allowing you to rearrange layouts over time, or when the occasion calls for it, like when moving to a larger home, or when hosting a cuddly movie night. Cozey Studio bridges the visualization gap and lets you see your build grow in real time.
Why Cozey Studio?
"We built Cozey Studio to give customers a real sense of what fully modular means, and how it could unlock endless new possibilities for them. Our seating collections can be designed into virtually any layout you can imagine, from the cute and simple, to the extremely wild," says Sam Chaaya, Manager, Experience Design at Cozey.
We piloted the Cozey Studio configurator with our modular storage and wall shelving products, Themis and Altitude. Back then, it remained unnamed as a dedicated tool, and accessible within the product pages of these storage categories. The thinking was that buyers have much more unique and specific storage and shelving needs: some might want the top shelf to be made up of cabinets to hide clutter, while others might want it to be traditional open shelving, even if the general footprint and shape is identical.
On the other hand, people typically make safer choices with their sofas. A dominant majority of customers buy a simple three-seater, followed by space-constrained two-seaters (loveseats), and some mid-sized L-shaped sectionals. Every so often, we get customers that configure very large L-shaped, or U-shaped sectionals.
We launched Cozey Studio across our seating range for three primary reasons:
- To fill gaps in our suggested layouts. Our sofas were, and still are, offered in popular sizes and layouts, which meant that more unique layouts previously required our customers to purchase individual modules and seats separately, and visualize their layouts mentally. Cozey Studio bridges the visualization gap.
- To show what modular really means. Add a module, remove a module, reconfigure it, rearrange it... It's all easier said than done. We wanted to provide customers with a digital experience that mirrors real life and that helps them understand the modularity advantage that Cozey delivers: you daisy chain modules one at a time, while discovering which modules can be added next in line.
- To let your imagination run wild. We want Cozey customers to have fun, and to lean into the unique and playful. It's your home after all, so you make the rules!
How it works
1. Start building. Click "Add first module", then select your starting point from a set of available modules. The module will be placed on the canvas. Continue building by clicking the "+" buttons to add a seat in the selected spot. Cozey Studio will dynamically only show modules available to be added in the specified location, simplifying and guiding your decision-making, and preventing impossible layouts.
2. Customize it. You can deselect all modules to access general sofa styling, like seat types, seat sizing, and fabric colors, decisions that apply to your entire sofa. You may also select a specific seat to access module-specific options, like adding a headrest or configuring cushions. While a specific seat is selected, you can also choose to delete it or replace it with another, using the configuration panel.
3. Confirm dimensions. Dimensions can be toggled on using the on-screen measurements button, and a selection can be made between inches or centimeters. Click on a specific module to reveal its dimensions, then deselect it to preview your entire creation's dimensions.
4. Share it. Need a second opinion? Cozey Studio has built-in sharing. Clicking the share button allows you to select whether you want to provide the recipient the ability to edit your design or to only view it. Then copy your generated link.
5. Add it to Cart. Once satisfied, click the "Add to cart" button, and checkout as you normally would.