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Understanding Cozey's Black Friday Pricing Policy

Updated October 26, 20265-min ReadFred Aubé, CEO
Hands of the Cozey design team around a table covered with furniture sketches

No. Cozey doesn't run Black Friday sales, Cyber Monday deals or seasonal promotions. We've never run one in seven years in business, and we never plan to. We charge one honest price all year, so you pay the same whether you buy in March, August or November. The only ways to pay less are our refurbished pieces, which are always 15% off, and bundle pricing, which passes on real shipping savings when items ship together.

This isn't a marketing stance we take once a year. It's how we run the company. Below is why we do it, what we offer instead, and what it means for when you should buy.

On This Page

  1. Why Doesn't Cozey Do Black Friday?
  2. What We Do Instead
  3. How We Keep Everyday Prices Competitive
  4. When Is the Best Time to Buy From Cozey?

Why Doesn't Cozey Do Black Friday?

Summary: Because a price that's only fair a few days a year was never fair. We'd rather set an honest price and keep it.

A lot of retail pricing works by keeping prices higher most of the year so they can be dramatically "slashed" a few times a year. We refuse to do that. If you have to wait for a deal to pay a fair price, the price was never fair to begin with.

Our customers are smart. They compare across brands, they understand value, and they notice when pricing doesn't add up. We'd rather respect that than pretend they won't see the game.

There's a practical side too. People furnish their homes all year round. They move, have kids, downsize and renovate on their own timelines, not on a retail calendar. It doesn't make sense to us that one weekend in November should decide whether someone pays a fair price for their sofa or their mattress.

So inside Cozey, we don't spend our energy asking what promotion we'll run next. We spend it on making the product better, the experience smoother and the operations tighter, so our everyday price is always one we can stand behind.

What We Do Instead

Summary: One price all year, refurbished pieces at 15% off every day, and bundle pricing when buying items together genuinely costs us less to ship.

What We Do Instead

What it isWhy it's not a "sale"
One honest priceThe same price every day of the yearThere's nothing to wait for
RefurbishedRestored pieces at 15% off, every dayIt reflects the product's history, not the calendar
Bundle & SaveLower pricing when items ship togetherIt passes on real logistics savings

One honest price, all year

Our prices don't move for sale season. Nobody who bought last week paid more than someone buying today, and nobody needs to set a reminder for a sale that isn't coming.

Refurbished, 15% off every day

When a piece comes back to us, we inspect it and restore it to near-new condition. Those pieces are always 15% off, not just on certain days. It's a lower price for a real reason, and it keeps good furniture in use.

Bundle & Save

When several items ship together, it costs us less to pick, pack and deliver them. Bundle & Save passes those savings on to you. For example, when you buy a Cozey mattress with the Ara Bed, you get $100 off the mattress, plus free sheets and a free duvet. The savings come from our operations, not from a marked-up starting price.

Paying over time

If spreading out the cost helps, financing is available at checkout. It doesn't change the price, just how you pay it.

How We Keep Everyday Prices Competitive

Summary: By putting the effort that would go into promotions into the product, the experience and the operations instead.

Not running sales only works if the everyday price holds up when you compare it. That's the job, and it's where our energy goes:

  • Designing for shipping. Our furniture is designed from the start to ship in compact boxes, which keeps delivery free and costs down.
  • Staying sharp on supply chain and finances. Small savings across sourcing, warehousing and delivery add up, and they show up in the price.
  • Making the product better. Every improvement we make, from cushion construction to our mattress comfort layer, is meant to give you more for the same price, not to justify a higher one.

We'd rather earn trust over years than over a weekend. That's the game we're choosing to play.

When Is the Best Time to Buy From Cozey?

Summary: Whenever you need it. Waiting for November won't save you anything.

Because our prices don't change for sale season, the best time to buy is when it suits your life: when you move in, when the old sofa finally gives out, when the baby's room needs a bed. There's no reason to sleep on a bad mattress for three months waiting for a deal.

If you want to pay less, the two real options are always available:

  • Shop refurbished for 15% off restored pieces.
  • Buy items together through Bundle & Save, like a mattress and the Ara Bed.

And if you're unsure about a piece, every Cozey purchase comes with a trial period, so buying now doesn't lock you in.

Frequently Asked Questions

Does Cozey have a Black Friday sale?

No. Cozey has never run a Black Friday sale, or any other sale, in its seven years in business, and has no plans to start. Cozey charges the same price all year instead of raising prices to discount them later.


Does Cozey have Cyber Monday or holiday deals?

No. Cozey doesn't run seasonal promotions of any kind. Prices stay the same through Cyber Monday and the holidays.


Is Cozey ever on sale?

No. Cozey has never offered discounts or promotions since it started, and its prices don't change for sale season. The only ways to pay less are refurbished pieces, which are always 15% off, and Bundle & Save pricing when items ship together.


Why doesn't Cozey do discounts?

Cozey believes that if you have to wait for a deal to pay a fair price, the price was never fair. Instead of inflating prices to discount them a few times a year, Cozey keeps one honest price all year and focuses on product, experience and operations to keep that price competitive.


What is Cozey Refurbished?

Refurbished pieces are items that have been returned, inspected and restored to near-new condition. They're 15% off every day.


What is Cozey Bundle & Save?

Bundle & Save offers lower pricing when items ship together, because shipping them together costs less. For example, buying a Cozey mattress with the Ara Bed gives you $100 off the mattress, plus free sheets and a free duvet.


When is the best time to buy from Cozey?

Whenever you need it. Cozey's prices don't change for sale season, so there's no advantage to waiting for Black Friday or any other date.


Can I pay for Cozey furniture over time?

Yes. Financing is available at checkout. It doesn't change the price, only how you pay it.

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